共享住宿市场快速增长 向二三线城市及乡村渗透

  • 日期:07-14
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Emerging shared accommodation is gradually becoming one of the main ways to travel. First-tier and quasi-first-tier cities are the main consumer markets for shared accommodation, and are also infiltrating into second- and third-tier cities and villages. The National Information Center Sharing Economic Research Center recently released《中国共享住宿发展报告2019》shows that in 2018, China's shared accommodation business transaction volume was 16.5 billion yuan, the number of participating guests was 79.45 million, and the number of employees exceeded 4 million.

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The shared accommodation market is growing rapidly

The report shows that the trend of shared accommodation penetration into second- and third-tier cities and rural areas is even more pronounced. The report cites data from a domestic shared accommodation platform. In the order of the platform in 2018, the second- and third-tier cities as travel destinations accounted for 76.1% of the total travel population. Pan Zhefu, vice president of "short pig rental", said that the rural business of the platform grew by five times in 2018. The platform cooperates with many governments to help upgrade many rural homes by using the Internet platform model and supporting service system. There are many young entrepreneurs from the countryside who become homeowners.

The shared accommodation industry is concerned by entrepreneurial groups. At present, in the mainstream shared accommodation platform, the “millennial generation” landlord has become the main force. Because of the low barriers and freedom of ownership, shared accommodation is favored by young entrepreneurs.

The report predicts that the size of the shared accommodation market will maintain a high growth rate of 50% in the next three years.

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Article source: Xinhuanet

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